"Brian Tschiegg" (WritingInCars)
10/02/2013 at 13:09 • Filed to: None
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"Brian Tschiegg" (WritingInCars)
10/02/2013 at 13:09 • Filed to: None | 1
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Hyundai has offered to defer payments indefinitely for federal workers who have been furloughed due to the government shutdown. They are even deferring payments for 90 days on new cars for federal workers who still want to buy a new car, which seems like a poor idea but it's not my money. Way to go, Hyundai.
http://m.bbc.co.uk/news/business-…
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> Brian Tschiegg
10/02/2013 at 13:27 |
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They seem to get it that when you go out of your way to treat people well, they buy more of your product. Jeff Bridges can say, "Hyundai: We've Got Your Back," on commercials all he wants, but ten commercials probably don't generate the good press that a simple program like this will.
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Brian Tschiegg
> Collin
10/02/2013 at 14:26 |
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It's working too. They love big news stories like this because even people who aren't in the government or Hyundai owners are looking at that story and thinking "Hmm what about a Hyundai?". Their top brass are certainly thinking with their moneymakers.
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> Brian Tschiegg
10/02/2013 at 15:40 |
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Hyundai cares, man. Hyundai cares.